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CRM-PM integration: The fix to the sales team-professional services relationship - DMNews - January 2008

Here's an short article I was asked to write about CRM and Project Management integration. Project Insight customers should consider using Web Services APIs to facilitate better project communication among sales and implementation teams.

http://www.dmnews.com/CRM-PM-integration-The-fix-to-the-sales-team-professional-services-relationship/article/104444/

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About CynthiaWest

I consider myself a 'serial entrepreneur.' I was brought on board in 2002 to launch Project Insight's sales and marketing efforts. I spent the 1990s in Silicon Valley working at 3 different start ups. I was part of a management team that took one company public, and another start up was acquired by RR Donnelley & Sons. If it isn't fast paced, it isn't fun!

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